It all started with a showroom in Hollywood, California more than 50 years ago when Toyota launched a sturdy sedan called the Toyopet Crown – a vehicle that had been very popular in Japan. The car had some remarkable features for its day, including a fuel-efficient engine that got 33 miles per gallon. But it was viewed as underpowered compared to big V-8 engine American cars of the time and only 287 Toyopets were sold after one year. The Toyopet taught our company an important lesson about the U.S. market that we’ve never forgotten – always put the customer first and focus on designing and building vehicles that meet their needs.
Now more than 50 years later, together with our dealers and suppliers, Toyota employs nearly 200,000 Americans across 10 plants and more than 1,500 dealerships who give back to local communities across the nation. None of this would be possible without our dedicated customers and for that we are very grateful. The same is true of associates and team members. So who better to tell the Toyota story than them? Continue Reading