My name is JoAnn DeLaCerada. I’m a proud mother of five and I’ve been a Toyota team member since 2006.
As you may know, September 15th – October 15th marks National Hispanic Heritage Month, a time to celebrate the cultures and contributions of Americans whose family histories originate from Spain, Mexico, the Caribbean and Central and South America. At Toyota, we take pride in having a large Hispanic customer base and work hard to engage and support the Latino community. I’d like to take this opportunity to tell you more about how we do this.
This year’s theme is “Many Backgrounds, Many Stories…One American Spirit.” Our company truly reflects this theme as minorities now represent more than thirty percent of our total workforce. Hispanic Business Magazine has also recognized Toyota as a “Top 60 Company for Diversity” for the past three years.
As Hispanic Heritage Month comes to an end, I can’t tell you how much pride I feel knowing that Toyota has been — and will continue to be — deeply committed to supporting the Hispanic community by promoting the advancement of education, environmental conservation and safety among Latinos. We do this through partnerships with organizations like the National Council of La Raza, the Congressional Hispanic Caucus Institute, the Hispanic Scholarship Fund, the League of United Latin American Citizens and Latinos in Social Media, among others. I personally sit on the Toyota Community Volunteer Board where I support Team Texas community events and get to see our commitment to the community first hand.
But our involvement with the Latino community does not end with partnerships and awards. According to R. L. Polk & Co., Toyota has been the leading automotive brand among U.S. Hispanics since 2004 with our hybrids, Corolla and Camry models ranking number one in terms of sales in their respective segments.
Another way in which we engage the Latino community is through social media. Our Facebook page, Toyota Latino, was launched in May 2010 in order to better connect with the community through a variety of initiatives and bilingual resources. Please stop by and join our group of over seventy-five thousand fans! We also recently launched @ToyotaLatino on Twitter – yet another channel to engage and inform “nuestra familia.” Be sure to follow us to join the conversation…
As a proud Latina and member of the Toyota family, I hope you’ve had a great National Hispanic Heritage Month in 2012. ¡Felicidades!