With the first month of the year under our belts, how is your 2013 shaping up so far? Here at Toyota in Boston, we kicked things off in a big way at last month’s New England International Auto Show (NEIAS), and as general manager of Toyota’s Boston Region, I can’t think of a better way to bring our region’s 2012 successful momentum into the new year.
In 2012 alone, the 72 dealerships that comprise the Boston Region sold a total of 86,672 vehicles – that’s a 16.9 percent increase in sales in the past year. When it comes to specifics, the Prius family, Camry, Venza and RAV4 models posted some impressive year-over-year sales numbers—with Prius racking up its highest all-time record sales.
Our success has carried over into this year with one of the best ever Januarys for the Region. In the past month alone, we’ve sold 5,843 vehicles – a 21 percent increase year-over-year. In fact, Corolla in particular boasted its best January in the last 32 years!
This year brings an exciting roster of new vehicles, including the 2013 RAV4 that made its New England debut at NEIAS last month – watch the video above to see attendees check out the new models and features, test drive their favorite Toyota vehicles, and tell us where they would take their dream Toyota…
Take a cue from our friends in the video and let us know where you’d love your Toyota to take you! Think BIG, and be adventurous!