As the East Coast begins to recover from the devastating effects of Hurricane Sandy, I can’t stop thinking about those who were less fortunate than my family. Although we live in New York City and were shaken up by the devastation around us, we were fortunate enough to have gotten through the storm without any major difficulties. Nonetheless, it’s been tough to see some of our friends and neighbors who have lost power, water, or even worse, their homes.
While it would be easy to lose hope given the severity of this massive storm, I’ve been touched by the way in which our community has come together to get through this difficult time. I’ve been inspired by the sense of community that permeates throughout the city and by those who have gone out of their way to lend a hand to those who need it most.
I believe that Corporate America has a role to play too. Yesterday, we announced that Toyota would be donating $1 million to the American Red Cross and to other nonprofit organizations to support relief efforts for victims of Hurricane Sandy in the regions worst-hit by the storm. We will also match employee contributions to the American Red Cross and other non-profits doing relief and recovery work in affected communities. While we know it will take much more to help rebuild these communities, we hope that this support helps make a difference, even if only in a small way. Many Toyota employees are also involved in volunteer activities to support those in need and we thank them for their personal engagement and dedication.
A lesson we learned from Katrina seven years ago is that natural disasters typically have implications that go well beyond immediate needs. Sandy was a ferocious storm and we’re just beginning to understand what long-term impacts it will have on the region. One thing is for sure – it’s time to rebuild. I encourage you to consider making a donation or volunteering with one of your local nonprofits supporting the relief and recovery cycle. There’s much work to be done, but I am confident that – together – we’ll get through it.
What are some of the ways in which you plan to support the recovery process?