For 40 years, Toyota has employed local talent to help us discover exactly what the people in the community want when it comes to purchasing a new vehicle. At Toyota’s Calty Design Research Facilities in California and Michigan, we have gathered some of the brightest minds in the business to address the needs of communities throughout the U.S. Calty provides design solutions for Toyota product development and supports United States production design, including color and trim. Activities at the facility include research, advanced design, competitive design, production design, and philanthropic outreach.
I’m Kevin Hunter, president of Calty Design Research, one of the company’s key research and development functions in the U.S. I am responsible for overseeing advanced and production design and research at Calty’s three locations, including the headquarters studio in Newport Beach, California, the production design studio in Ann Arbor, Michigan and the Toyota Innovation Hub in San Francisco. I’ve worked at Calty since the 1980s and have served as chief designer for the ’96 Tacoma, ’00 Avalon and ’01 RAV4, among others.
A few months ago Toyota unveiled an all-new version of the Avalon sedan. More of this model was designed in America than any other Toyota ever! In fact, the 2013 Avalon’s underlying platform and powertrain were developed for a wide mix of global products, including the smaller Camry, but a majority of key parts in the vehicle came from the U.S.
Our goal is to bring passion and creativity to every aspect of our design work. In this video, I discuss Toyota’s Newport Beach, California design studio and the design of the 2009 Toyota Venza. The design of the Venza shows the design philosophy we are trying to develop with the Toyota brand related to Vibrant Clarity.
We look forward to sharing the latest news from Calty and vehicle design and we hope you are excited to hear more from our valuable team members.