For more than 35 years, the Toyota Technical Center (TTC) has been an important driving force behind Toyota’s North American Engineering and Research and Development activities, overseeing the design and development of some of America’s most popular vehicles. TTC has several R&D facilities located in Michigan, California and Arizona, employing over 1,100 team members. TTC is engaged in the research, design, development and evaluation of automobiles and their parts and components. TTC -Michigan also houses the Toyota Research Institute of North America, and the Collaborative Safety Research Center. Both centers actively collaborate with North America’s top research institutions in the areas of materials, electronics, future mobility and safety.
My name is Ed Mantey, and I am a Vice President of TTC’s Corporate Strategy, Product Development and Technical Administration divisions. I oversee a variety of activities focused on the planning and execution of NA R&D priorities.
Over the past few years Toyota has made great advances in engineering, safety and innovation, and TTC has played a vital role in developing exciting and high quality vehicles for our North American customers. One of the recent examples of TTC’s contributions is the development of the all new 2013 Avalon. The new Avalon is a result of a North American focused design and engineering efforts, and will be assembled with approximately 90 percent North American content at TMMK. The new Avalon has improved dynamic performance, a greater degree of refinement and a comfortable spacious interior with an abundance of outstanding convenience technologies.
The new Avalon established a new precedent for Akio Toyoda’s directive for always better cars. In fact, in this short video, our Toyota engineers and manufacturers offer their perspectives on how we can continue to improve our vehicles moving forward. In addition, TTC recently created our 2020 strategy which contains a number of reforms that are aimed at helping us realize Toyota’s Global Vision. Our 2020 strategy will help define company priorities and align our resources to enable us to respond fast and flexibly toward our NA customers and ensure that we are maximizing the value that we can add toward the NA region.
To support our strategy, in April we announced plans to hire 150 engineers, technicians and scientists by the end of 2012, as well as another 100 team members over the next five years to further advance engine and transmission development for the U.S. market. This reinforces our commitment to localizing vehicle design and development in the U.S. We also recently opened a dedicated TTC office in California’s Silicon Valley, which will further our commitment to localizing research and development activities in North America and enhance the customer’s experience with in-vehicle systems.
On this blog, you’ll hear from some of our talented engineers that are leading our product teams. We look forward to sharing the advancements Toyota is making in R&D and our perspectives on how Toyota vehicles will evolve in the future.