Each month brings an exciting slate of activities for us at Toyota, and February is no different with a very successful Washington Auto Show in our nation’s capital just wrapping up this past weekend.
Everyone from kids to parents to government representatives found something to explore in our 30,000 square-foot booth, which brought to life Toyota’s commitment to the environment, safety and serving the local community.
Drivers with the environment on their minds had a great time getting up close and personal with the entire Prius family. Learning all about Toyota’s “green” technologies went hands-on with the interactive Touch-Wall and two cutaway RAV4 EV models that highlighted the technical and safety features of the all-electric vehicle.
Of course, we didn’t forget about your most precious cargo. The Buckle Up for Life (Abróchate a la Vida) program provided crucial child restraint information and a safety video available to families and parents who attended the show. Created by Toyota and Cincinnati Children’s Hospital Medical Center, the campaign addresses the higher risks African American and Latino children face in vehicle crashes. In recognition of the program’s newest campaign on Causes.com/Toyota, Toyota will donate 10,000 child car seats to families in need.
Gabrielle Douglas also stopped by the Toyota booth to meet fans and sign autographs. As you may recall, Gabby is the first African-American to win the most prestigious prize in gymnastics — the Olympics’ Individual All-Around Championship. She is also the Associated Press 2012 Female Athlete of the Year — no small achievement. We were honored to be able to host her.
Of course, many visitors capped off their WAS experience by test-driving the new Avalon (designed, developed and manufactured right here in the U.S. ), new RAV4 and 2013 Prius Plug-in to experience the new innovations and safety features firsthand. They could even choose a charity – American Red Cross, AMVETS, National Park Foundation or Drive for a Cause – to which Toyota will make a contribution on their behalf.
Did you have a chance to attend the show this year?