It all started with a showroom in Hollywood, California more than 50 years ago when Toyota launched a sturdy sedan called the Toyopet Crown – a vehicle that had been very popular in Japan. The car had some remarkable features for its day, including a fuel-efficient engine that got 33 miles per gallon. But it was viewed as underpowered compared to big V-8 engine American cars of the time and only 287 Toyopets were sold after one year. The Toyopet taught our company an important lesson about the U.S. market that we’ve never forgotten – always put the customer first and focus on designing and building vehicles that meet their needs.
Now more than 50 years later, together with our dealers and suppliers, Toyota employs nearly 200,000 Americans across 10 plants and more than 1,500 dealerships who give back to local communities across the nation. None of this would be possible without our dedicated customers and for that we are very grateful. The same is true of associates and team members. So who better to tell the Toyota story than them?
Welcome to the Meet the Team blog, a place where associates representing our team of nearly 200,000 employees, suppliers and dealers will provide personal insights into our company, our culture, and how we are contributing to the communities where we live and work throughout the U.S. My name is Julie Hamp and I am the chief communications officer for Toyota in North America. My primary responsibilities include leading the company’s communications team between Toyota Motor North America, Toyota Motor Sales, U.S.A, and Toyota Motor Engineering and Manufacturing North America.
On the Meet the Team blog you’ll hear from a variety of different team members – from manufacturing team members to engineers to design technicians, from your local dealers to our many community partners.
Toyota believes strengthening the communities where we live and work requires more than just creating jobs. That’s why we support programs focused on environment, education and safety initiatives, contributing over half-a-billion dollars to philanthropic organizations in the U.S since 1991. 2012 marks the second year Toyota will award 100 vehicles over the course of 100 days to 100 U.S. nonprofits through the 100 Cars for Good campaign, with winners selected through public voting on the Toyota Facebook Timeline, where we just reached one million fans. In addition, some of our other commitments include a recent partnership with the Boys & Girls Clubs of America through the establishment of a college readiness initiative, which will help fund youth education and improve high school graduation rates. To learn more, I encourage you to visit us at http://toyotainaction.com/community.
We look forward to sharing the Toyota story with you through the eyes of our valued associates and team members. We’ll post updates to the blog every week, so be sure to check back and meet our fantastic team!