Featured_thumb_freshpaper
Keeping It Fresh from Farm to Fork: FreshPaper VIEW
Thumb_8388992743_19b1fae9b5_k
Smart Energy in the Hoosier State VIEW
Medium_poster_c0f2f27c-81c3-4f36-b4ce-1daad45cc78c
The Prius Concept Bike VIEW
Thumb_fun-vii
The Toyota Fun Vii Concept Car VIEW
Thumb_us-av13-1-a
The 2013 Avalon: The Most American Avalon Yet VIEW
Medium_poster_9d7722e8-0d38-4b48-943c-1e717e4cda0d
The Autonomous Research Vehicle VIEW
Thumb_e9ac769d-f222-47a9-aff5-b7893af3b7b2
The RAV4 EV Charge- to-Charge Tour: A trip into a greener, smarter, future. VIEW
Thumb_twins_with_babies.jpg
Planting Seeds of Environmental Change VIEW
Thumb_b5c66b9e-5dda-44f5-9bd9-c4057250659c
Soccer Play with an Illuminating Goal VIEW
Thumb_5106672f-ffd8-4619-91d2-cc2d65a07e4e
Toyota and BMW Drive to a Better Automotive Future VIEW STORY
Thumb_782ba61b-6a49-40a7-b0d5-1e9e3e61e564
Pioneering for a Safer Ride, All Around the Country VIEW STORY
Thumb_7b12dc66-246d-45d4-87a5-a6f0591fdc48
Collaborative Safety Research Center: Toyota Helps Build a Safer Society VIEW STORY

Innovation

We believe that when good ideas are shared, great things can happen. It’s why we support an organization that uses a soccer ball to power homes and loan our Prius technology to create a bike that can read your mind. If you think these two partnerships are cool, we have a lot more in store for you.

  • $1 million spent on R&D every hour
  • 16 IIHS “Top Safety” Picks — more than any other carmaker
  • 9 leading universities and research institutes working with our Collaborative Safety Research Center
  • 7 consecutive years we’ve received energy star sustained excellence awards
  • 10 North American plants with LEED certification
  • 1 million Prius vehicles sold in the U.S. since 2000
  • $50 Million committed to safety research