Toyota & Bette Midler Aim for One Million Trees

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Bette Midler, Toyota’s Pat Pineda, BNP Paribas’s Larry Sobin and students plant trees as part of MillionTreesNYC’s effort to plant one million new trees.

Toyota is proud to be a lead sponsor of MillionTreesNYC, an initiative led by Mayor Michael Bloomberg, New York City’s Parks & Recreation Department, and Bette Midler’s New York Restoration Project (NYRP). The program’s ambitious goal is to plant one million new trees across the five boroughs by 2017. We’re happy to say we’re halfway there, with 500,000 trees already planted.

Toyota also partnered with NYRP in 2008 to create the Toyota Children’s Learning Garden in New York City’s East Village, giving more than 22,000 children access to hands-on environmental education opportunities in this heavily populated, diverse community.