The Latino population is a vibrant, dynamic and energetic community whose power and influence on social media is continuously growing. In fact, recent data shows Latinos are the fastest growing ethnic group on social media sites like Facebook. Pretty interesting, right?
For nearly a decade, Toyota has ranked #1 in sales among U.S. Latinos, so the seeds of the Toyota/Latino relationship have been there for quite some time.
Toyota has partnered with Latino organizations on numerous occasions to highlight Latino achievements, social media savvy and most importantly the beautiful Hispanic culture.
In 2012, Toyota partnered with the organization Latinos in Tech Innovation and Social Media (LATISM) for the second consecutive year and served as a Conference & Gala Sponsor of Latism’12. LATISM is a non for profit organization dedicated to advancing the social, civic and economic status of the Latino community through technology innovation and social media. This year, LATISM gathered hundreds of speakers and over 1,000 attendees for LATISM’12. The two day event engaged participants with activities aimed to showcase conservation, education and safety missions. Below, take a peek at the highlights of LATISM’12.